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Limit food waste by increasing the use of “doggy bags,” containers that allow people to take home leftovers from meals not eaten at restaurants.
This is the goal of the “Beware of Waste” awareness campaign that the Carini (Palermo)-based company Tecnobox will soon launch in collaboration with the Sicilian Region, the lead partner of the Bio-Mediterranean Cluster at Expo.
A survey on food waste, conducted by Coldiretti in 2014, found that in Italy 24 percent of the population is embarrassed to ask the
caterer to take away the remains of their meal; while 18 percent of the sample said they were not aware of the existence of containers suitable for this purpose. It is starting from these data that public and private in synergy try to reverse a behavior that – unlike in other countries – is widespread in Italy, where on average each citizen throws 76 kilograms of food products into the garbage can during the year.
Thus, with the spread of “doggy bags,” the aim is to decrease food waste, especially that produced in restaurants. A real challenge to introduce new sustainable lifestyles.
An ambitious project, “married” by the Faculty of Architecture of the University of Palermo: five student architects from the industrial design laboratory, under the supervision of department experts, have in fact designed as many “doggy bags” for Tecnobox in Carini.
The students, coordinated by Professor Dario Russo, designed food-packs with different shapes, vibrant colors and graphics, which also address the need to store food in a thermally sealed, ergonomic and flexible container.
All-In Box, Bento Box, Domino Box, Easy-Go-On, Food Home are the names given to “doggy bags,” produced by Tecnobox in Air-Box a “fresh” patent material, 100% recyclable, suitable for both wet and dry foods.
THE CAMPAIGN.
“Attention to Waste” includes the free distribution of 2 thousand doggy bags to participating restaurateurs in order to “push” their respective customers to take home meals that have not been completely consumed.
Each merchant will be given a kit consisting of 100 containers and a sticker to be displayed in the window: consumers will thus be informed about the possibility, granted by the restaurant, to take advantage of a “doggy bag.”
A large group of food bloggers will also be involved in the initiative, who will be given free “doggy bags.”
Through the hashtag #attenzioneallospreco, all posts regarding the use of these particular containers will then be disseminated on social networks. Photos and texts posted on the web pertaining to the topic will be “relaunched” on various social channels to try to spread not only the passion for good food, but also the theme of the fight against food waste
