“The last two months have fostered a significant market recovery, thanks to a total contribution of about 32 million euros”-said Alberto Dal Sasso, Advertising Information Service Business Director at Nielsen. “In light of this consolidation of the trend, we estimate that all media, with the exception of print and direct mail, can close the months between now and the end of the year in growth, positively impacting the overall 2015 market trend.”

Regarding individual media, TV grows by 6.6 percent in the single month, bringing the cumulative January-September period to -1.6 percent and confirming the trend of approaching zero for the rest of the year as well.

Newspapers return to negative terrain, registering a -3.6 percent in September and closing the 9-month period at -7.3 percent, as do Magazines, which lost 3.9 percent for the same period.

The radio medium continues to stand out with a very positive trend: +10.2% in September and +10% in the consolidated period.

Internet, relative to the currently monitored perimeter, grows by +4.6% in the single month of September (+4.6%), reducing the decrease over the 9 months of 2015 to -1.3%. Based on Nielsen’s estimates for total web advertising, thus adding the unmonitored portion of the market, digital would grow 9.1 percent in the January-September period.

The period is still negative for cinema, respectively at -14.8% in the single month and -2.3% in the cumulative, and for direct mail (-1.8% in September, -3.6% in the 9 months). The excellent momentum of the entire out of home world continues, which, again driven by Expo, closes on positive ground in January – September: outdoor at +4.1%, transit at +19.4% and out of home TV +9.5%.

As for the product departments, 11 stable or growing departments are reported, contributing about 91.1 million. For the top market segments, different trends are reported for the 9 months of 2015: growth in food (+4.9%, about 27.3 million) and pharmaceuticals (+5.1%, about 11.2 million) is contrasted by declines in finance/insurance (-6.4%, about 14.5 million), automotive (-1.5%, about 6.2 million) and telecommunications (-10.7%, about 28.3 million). The largest contributions to growth come from professional services (+20.9 percent), corporations/institutions (+10.4 percent), home management (+8.2 percent) and personal items (+3.8 percent).

L'articolo Advertising market: September grows by 3.8 percent proviene da TecnoBox.

L'articolo Beware of shoppers, 100 million illegal bags seized proviene da TecnoBox.

That’s what happens when the most classic of invitations is taken literally by a giant likePizzaHut: what happens is that the packaging reinvents itself and so does your smartphone, immediately transformed into a ready-to-wear projector!

Putting its stamp on it was Ogilvy&Mather Group, which decided to jazz up the pizza&film pairing by combining analog and digital in the Blockbuster Box, which was distributed in Hong Kong and became an instant hit.

The brief was simple: attract users’ attention in an innovative way and generate word of mouth. There, simple in a manner of speaking, which if it were for real advertising would be a piece of cake! But the creative agency hit the mark, reinterpreting Pizza Hut’s packaging right from the lid and then ending up surprising when it opened.

Action, comedy, horror are just some of the movie genres represented in theillustrations that marked the said box. But it is inside that the magic happens: a special lens ready to snap into one of the sides and a stand to hold the smartphone.

Simply frame the QRcode on the side of the pack, choose one of the movies offered by Pizza Hut and kick off the smartest pizza&film night in a long time!

Taken from ninjamarketing.co.uk.

Photo via Reed Collins

L'articolo Blockbuster Box: Pizza Hut’s smart packaging that becomes a projector proviene da TecnoBox.

The results of the research are surprising: the environmental impact of disposable tableware made of polypropylene (PP) and polystyrene (PS) is on average lower than that of compostables made of polylactic acid (PLA) and cellulose pulp. The study, performed in accordance with ISO 14044 and 14040, has been critically reviewed by the certification body SGS Italy and is available in the “Research” section of www.pro-mo.it.

The analysis was applied to two types of tableware: to plates (disposable PP, PS, PLA, cellulose pulp, and porcelain reusable plates) and cups (disposable PP, PS, PLA, PE-laminated board, and glass reusable), considering different end-of-life scenarios.

Marco Omboni, president of Pro.mo, comments on these results as follows, “For the originality and completeness of the analysis, for the multiplicity of scenarios considered, for the commitment to verify the quality of the data, the sensitivity and uncertainty of the results, this study has a high scientific ‘weight’: a weight recognized and positively evaluated by SGS itself, the world’s leading company for certification services, which oversaw the asseveration in accordance with ISO 14044.”

“We believe that this study can also offer numerous insights to policy makers and those who deal with environmental issues in public administration,” Omboni added, “and lend itself to be a starting point for further investigation and evaluation, for which the LCA tool remains the most effective. In fact, the study is not only intended to contribute to the acquisition of knowledge that can facilitate Pro.mo group companies in their business strategies, with the aim of reducing the environmental impact of products as much as possible, but it also serves as a useful tool for the various parties interested in a greater understanding of issues related to the life cycle of products and their environmental impacts.”

The study demonstrates how complex the approach to quantifying the environmental impact of products is and leads to often unexpected conclusions, rarely of absolute value: products, scenarios, life cycle phases that seemingly have little impact may in fact be, and vice versa.

It also confirms that, overall, “traditional” glass and porcelain tableware performs better environmentally; but even this statement lends itself to some distinctions once the full study is delved into. Indeed, analysis of additional environmental impact categories shows that reusable tableware performs less well in some of them than some types of disposable tableware, including traditional plastic tableware.

It is clear that the choice between “traditional” multipurpose tableware and disposable tableware, at least in the context of communal/out-of-home catering, is also made according to other variables such as accessibility to washing, functionality, cost, safety and hygiene, and so on.

Measuring and evaluating these variables is clearly beyond the scope of this study, but they often play into the favor of the “single-use” option and fully contribute to the realization of overall product sustainability, which companies, users, consumers and all other stakeholders must take into account.

Finally, Marco Omboni points out, “The most important conclusion of the study is that no considerations related to environmental impact emerge that would support the banning of any of the product types considered: least of all polypropylene and polystyrene disposable tableware, whose image in terms of environmental impact, often put on trial, comes out fully reassessed in light of the study’s findings.”

Taken from : macplas.co.uk

L'articolo Disposable tableware: environmental impact of pp and ps less than pla proviene da TecnoBox.

1- Green and sustainable
Made from natural and biodegradable materials (or even edible themselves), environmentally friendly, with limited paper or plastic content: increasingly there is awareness among customers of the “heaviness” of packaging, for the environment and at CO2 production. So this is the most important trend and destined to stay, not least because it appeals toMillennials. The most innovative side, on the other hand, is high tech and concerns “time-based” packaging, that is, packaging that dissolves without harm to the environment the moment the food (ice cream, oil, juice) is opened and used, as in Tomorrow Machine prototypes. Or like Quantum’s ice cream beads, with a coating that protects against contamination with the outside and does not let out the contents designed like a vegetable or fruit peel (from which it is inspired). The materials, which are innovative, are electrostatic gels but use natural substances such as polysaccharides, but also agar-agar, seaweed, caramelized sugar or wax.

2- Customized

We have seen this with Nutella and Coca Cola, which have put their own names on the packaging. Waitrose at Christmas, in addition to the name, also personalized coolers with customers’ last names. And in the future there will be an increasing push to make the item unique in some way. New digital printing techniques allow this. Not only that: as on-sight, on-the-spot and in-the-moment processing (as in the new Carrefour in Mons) from beer to bread to juices will become increasingly common, expiration date labels could become part of packaging that speak of the sign, the product or even who made the item (as Lush does with its products). But, also, leaving space for a handwritten label “made fresh for ….” creates that sense of human connection and increases engagement with the brand on an emotional level.

3- Reusable
Circular economy this is your time. Creating reusable packaging has a triple benefit: it is sustainable because nothing is thrown away, it attracts the eye because the “containers” are often original and aim for genre contamination (e.g., baby onesies in Jammies’ glass jars) or they are “useful,” such as the wine box that becomes a wine cellar rack for Aquilegia. Finally, what remains recalls and facilitates a connection with the brand.

4- Connected
A connection, that between brand and consumer, that is pursued and beyond facilitated through the use of technologies that can send messages and content to the consumer, such as QR codes, NFC, RFID, beacons. Varied examples among spirits such as Remy Martin and Diageo. All, through an app, allow the producer to track each bottle and the consumer to verify its authenticity and also to make sure the bottle has not already been opened. Special offers and content are then conveyed for the same medium.

5- Vintage
Increasingly seen around-and the trend will continue-packaging that harkens back to days gone by. Colorful like 50s and 60s aesthetics or with an artisanal, “homemade” look, they stimulate the consumer’s longing for good old times or childhood memories, but also give a sense of uniqueness and originality, somewhat limited-edition (even when it’s not).

6- Takeaway
Lifestyles are changing, and consumption occasions are becoming increasingly fluid, expanding throughout the day and in various places. So packaging must be able to follow the consumer, who has become somewhat nomadic, on his or her rounds between home, office, sports and entertainment. Classic example are the boxes, the picnic boxes of the new millennium:innovative, above all practical and therefore easy to open and that are able to withstand transportation and even some extra jolting without damage to the contents. McDonalds is looking ahead and in Denmark, home of cyclists, has come up with a box designed for their commute (available in Copenhagen at its “drive-in” for cyclists).

7- Transparent
“To touch,” to see, to know what you are buying and what the ingredients are: transparent packaging should not only allow you to see the product but also tells the customer that the company is open and willing to share information about the origin and provenance of its items.

They are transparent containers that let the product breathe, if necessary, with a minimalist design to leave room for the real protagonist, the food. Which must not be damaged by light, of course, Countless examples but among the most original are Okamoto Farm’s soup containers. Which in addition to being transparent are also soft.

8- “Kind and funny”
A package can also convey serenity or cheerfulness, sending messages that the consumer perceives as positive-a ray of sunshine on a gray day. A technique that has become somewhat of a “trademark” of New Zealand packaging specialist Innocent, which offers coffee cups that say “I’m hot.”

But many experts believe that this kind of approach will spread, as will examples of the genre. Because we all need to smile, at all times of the day, and if the choice is right, the brand definitely gains in image. And it gets remembered.

Anna Munzio
instoremag.it

L'articolo Eight trends for food packaging in 2016 proviene da TecnoBox.

Tomorrow Machine has designed the This Too Shall Pass series. It consists of three elements that look much more like decorations than household products. The first, intended to hold liquids, is a gelatinous packaging made with water andagar agar. A real edible jelly to be used as packaging for beverages, juices, smoothies, and ice cream.Swedish design studio Tomorrow Machinecreatesthat the relationship between food and packaging should form a symbiosis in which container and content have the same shelf life. This is not the common disposable, but a much more subtle gimmick.

The second element is triangular in shape and is designed to hold dry foods, such as rice and grain cereals. It was made from beeswax, is biodegradable, and you dehull itlike a fruit to reach what is inside.

The third item is the most surprising. It is a round-shaped container created from caramelized sugar coated with natural wax suitable for holding liquids such as olive oil.

It is of just one of the examples devised by Tomorrow Machine to envision the packaging of the future. Will our habits change? And how will products for sale in stores be packaged in the coming years?

Marta Albè

Taken from : http://www.greenme.it

Photo source: tomorrowmachine.se

L'articolo Food packaging: the biodegradable packaging of the future proviene da TecnoBox.

On Dec. 10, the law that is supposed to reduce the approximately 8 million tons of food that goes into the bin each year was passed, and in the first days of this 2016 the final enactment of the device is expected after passage in the Senate. It targets supermarkets of at least 400 square meters (thus, large) and obliges them to turn over to charitable organizations food close to the date by which it is “preferable” to consume it, or to turn it into animal feed or even compost. To make this actually happen, there is a requirement for agreement with the organizations, and failure to establish these protocols can cost up to 75 thousand euros in fines or two years in prison.

As the UpWorthy blog notes, according to the United Nations if food waste were a state, it would rank third globally in greenhouse gas production. That’s why this is a highly pertinent measure in the season of Cop21: it moves beyond the phase in which supermarkets were obliged to bin excess food on the shelves when it expired.

This is not, as mentioned, the only French innovation on food and waste prevention. In fact, MailOnline and Telegraph tell of new regulations imposed on restaurants that serve at least 180 meals a day. Indeed, customers will be allowed to ask for uneaten food to take home, in the ‘doggy bags’ that transalpine restaurant purists have always looked at with much skepticism. Indeed, many insiders believe that – made the law – there will be to

overcome the reluctance of domestic customers, who see schiscetta as a uniquely American habit. Polls say 75 percent of French people favor the idea, but as many as 70 percent have never resorted to the option of taking food home.

Republic.co.uk.

L'articolo France against food waste: obligation for supermarkets and restaurants to give away food and distribute ” doggy bags “ proviene da TecnoBox.

An interview with Fulvia Lo Duca, President of Gifasp-Gruppo Italiano Fabbricanti Astucci e Scatatelle Piegavoli-, which has always believed in the key role of cardboard packaging in the fight against waste.

Fulvia Lo Duca:-“First of all, an important premise: members of evolved societies have lost the perception of the great positive impact that certain products, now familiar to us (packaging, frigidaires, boxes, liners and more), produce against food waste; in this scenario, improved conservation interventions can produce, within a short time, extraordinary results.”

“Packaging and the culture of protection and sustainabletain“

“The common opinion regarding cardboard packaging is either ambivalent or erroneous-continues Fulvia Lo Duca-on the one hand, our product is experienced as ‘good’ because it is recyclable and made of raw materials that come from renewable and sustainable sources. On the other hand, however, there is a widespread opinion that cardboard packaging is not that necessary, that its production involves a high environmental impact and that it is part of those activities that cause deforestation.
There is actually a misinformation with respect to cellulosic packaging. Its manufacture involves far less environmental impact than the manufacture of the product it goes into. Food waste due to lack of packaging will therefore have a heavier negative effect than the production of the packaging itself.

Regarding deforestation, paper mills that produce paperboard responsibly use material that comes from sustainable forests, where for every tree felled, two to four trees are planted. All of this can be demonstrated through viewing aerial photos, which document how reforestation has even occurred in the paper mills’ areas of operation.” He concludes, “Finally, I remind you that ours is a recyclable product. Cardboard packages can be disposed of in the paper and cardboard container, thus helping to create the basis for the production of new cardboard.”
GIFASP’s first actions for EXPO MILAN 2015
Declining the claim “The culture of protection and sustainability: preserving the important things means protecting and defending the landmarks, not only material, of our lives,” GIFASP worked on the concept of the “ideal Lunch Box” (or, as they say in Milan, “schiscetta”).

He thus created an imaginary workshop on food and the intangible assets that accompany this moment, which took place on April 21, 2015:
was 5-12 years old the average age of the children participating in the workshop at MUBA – Children’s Museum of Milan. Another event is already scheduled for June 22, 2015 within the Design Meets Food schedule organized by INTERNI, which finds prestigious space at Arclinea in Corso Monforte in Milan, a conversation with an “ORANGE EXPERIENCE” at its center: content, containers, packaging…

At the same time, the survey “WRITE YOUR MOST IMPORTANT MOMENTS TO PROTECT (MEMORIES, EMOTIONS, DREAMS AND ALSO FOODS AND OBJECTS)” has started with this premise: “it can make an important contribution that we start an awareness campaign that broadens its scope from just storing and protecting food to touching on the important moments of life, since they too need equal protection, being the reference points of our daily being.”

Taken from http://www.newsfood.com/

L'articolo Gifasp for Expo 2015: interview with Fulvia Lo Duca, President of Gruppo Italiano Fabbricanti Astucci e Scatatelle Pieghevoli proviene da TecnoBox.

L'articolo ISHIDA Wm-Nano the New Semiautomatic Packaging Machine proviene da TecnoBox.

ROME – After 35 years of honored service, the old food labeling directive (79/11/EEC) is retiring, replaced by the new European Commission Regulation 1169/2011, which will take effect from Saturday, Dec. 13 compulsorily in all member states.

The European label reform, which is the result of long years of debate to finally arrive at an unambiguous law, aims to harmonize all national rules on three fronts: the presentation and advertising of foods, the correct indication of nutrients and their caloric intake, and information on the presence of ingredients that may cause allergies. In short, the intent is to strengthen consumer health protection through greater transparency of information. But without affecting the free movement of goods, a constant concern of Brussels. Published in the EU Official Journal on November 22, 2011, the regulation allowed three years for individual countries to adapt to the new rules. “A long process of interinstitutional discussion is successfully concluded,” commented Paolo De Castro, coordinator of the Socialists and Democrats Group of the Agriculture Committee of the European Parliament-in which the Europarliament has played a strategic role in defining new labeling criteria for proper consumer information.”

Nutrition table. Packaged foods must have a nutritional table with seven elements (energy value, fat, saturated fatty acids, carbohydrates, protein, sugars and salt) referring to 100 g or 100 ml of product, which may be accompanied by data referring to a single serving. Other schemes may also be used – such as the traffic lights currently in vogue in the UK but recently put on notice by the EU Commission – only if they are easy to understand.

Readability and clarity of lettering. For the first time ever, the following is defined the minimum size of the typefaces of labels, which must be at least 1.2 mm (0.9 mm for smaller packages). This is to make it easier to read even by the elderly population, which is constantly growing in the European demographic balance. Mandatory information, nutrition and origin claims must be in the same visual field as the sales name. When the surface area of the package is less than 10 square centimeters, it is sufficient to state the essential information: sales name, allergens that may be present, net weight, minimum shelf life (“best before …”) or expiration date (“best before …”). The list of ingredients may also be indicated in other ways (e.g., on sales stands) and must always be available upon consumer request.

Deadline. The expiration date must be marked on each individual prepackaged portion and no longer just on the outer package. Meat, meat preparations, and frozen or deep-frozen unprocessed fish products must indicate the day, month, and year of freezing or freezing.

Allergens. Allergenic or intolerance-provoking substances (such as wheat derivatives and cereals containing gluten, celery, shellfish, sulfur dioxide, peanuts, tree nuts, lactose-containing dairy products) should be more clearly highlighted in the list of ingredients using graphic devices (e.g., bold, color or underline). Restaurants and food and beverage serving activities will also have to communicate allergens in a timely manner, through appropriate media (menu, sign, blackboard or register), clearly visible to customers. Fact, the latter, which has sparked discontent among merchants. In defense of the new regulations are some consumer associations, such as theAdoc“We do not understand the negative reactions of the shopkeepers,” explains the president Lamberto Santini – it is certainly more inconvenient to bear the costs and responsibilities of caring for individuals with anaphylactic shock than to change menus.” Opposed, however, are the Codacons: “There will be chaos in the catering department – denounces the president Carlo Rienzi – Rewriting menus will result in inevitable costs for merchants, which will most likely be passed on to consumers.”

For Luciano O. Atzori, secretary of the National Order of Biologists, “the extension of nutritional labeling also to food products administered in public establishments, from restaurants to canteens, is the most innovative aspect of the new European regulation, which will lead to greater responsibility on the part of food operators and growing consumer awareness of what they eat. In addition, thanks to the mandatory indication of allergens, cases of food allergies and intolerances will be reduced. In this regard, it should be noted that in Italy about 3-4% of the adult population and 7-8% of children suffer from allergies.”

Origin for pork, poultry and sheep meat. Under a related rule, and one that comes into effect next April 2015, the place of rearing and slaughter of meats other than beef (which has already included for years-after the mad cow emergency-a requirement to indicate place of birth, rearing and slaughter of cattle) will have to be indicated on the label. In particular, the origin of fresh or chilled or frozen meat from swine, sheep, goats and poultry will have to be disclosed to the consumer.

Other indications of origin. Information on the origin of the product is also mandatory when its omission could mislead the consumer, such as in the case of a mozzarella cheese made in Germany and sold in Italy. A useful clarification to hinder the phenomenon of the Italian sounding, that is, food presented as made in Italy but manufactured elsewhere. A point, the latter, on which Coldiretti has always insisted: “We must now accelerate the path to make the indication of origin mandatory in all food products,” says President Roberto Moncalvo – Our pressing in Europe has yielded good results and now the path is set to the benefit of local products, the economy and labor.”

The words ‘vegetable oils’ disappear. It is no longer possible to mislead consumers by concealing, behind the generic wording of “vegetable oils,” the use of cheap tropical fats (such as palm oil, coconut oil or cotton oil, which are harmful to cardiovascular health). Therefore, the nature of the oil used in the ingredient list should be precisely stated. Thus, ‘olive oil’, ‘sunflower seed oil’, ‘palm oil’, should be listed on the label in a transparent way. Those who use extra virgin olive oil will be able to highlight this well on the label. In addition, if the oils or fats used have been hydrogenated, the words “fully or partially hydrogenated,” as appropriate, are mandatory.

Manufacturer’s address. An important requirement is introduced: the location of “the food operator responsible for product information” (basically the producer, see article 8 paragraph 1) will have to be indicated no longer with only a reference to a municipality to accompany the trademark, but also with the address complete with house number. Let’s take an example: on the package of pasta I will find the address of the registered office of the brand that produces it.

The controversial issue of the location of the establishment. The indication of the manufacturer’s registered office, however, should not be confused with that of the establishment of production, which was previously mandatory under Italian law (109 of 1992) but now becomes optional and will still be affixable with the only caution not to confuse the consumer. On the issue of the location of the plant, an opinion movement has arisen that has asked the government to keep this information on the label mandatory. The M5s has submitted a bill in this regard. and promoted a petition, which has collected more than 10 thousand signatures. Indeed, it is feared that without this indication it will be impossible to tell whether an Italian company has relocated production abroad. The problem arises more for domestic food industries because multinationals, it is known, produce everywhere: “If I want to reward companies that do not relocate or choose a product from a certain region,” the Five Stars ask, “how can I do it if I do not know the place of production? The executive for the time being has responded that an ad hoc law is needed, the appropriateness of which will be evaluated in the future.

Fish. Both the scientific name of the fish and the commercial name, details of the fishing location, the category of fishing gear used to catch the fish, and whether the product has been thawed will have to be indicated on the label (see “frozen” section below), while the current indication of the production method, i.e., caught at sea, freshwater, or farmed, remains in effect.

Frozen. In the case of frozen meat and fish and frozen preparations of unprocessed frozen meat and fish, the date of freezing should be indicated. In contrast, in the case of food that has been frozen before sale and is sold thawed, the name of the food must be accompanied by the words “thawed.”

Meat and fish preparations. Meat, meat preparations, and fishery products sold as fillets, slices, or portions that have been fortified with more than 5 percent water must indicate its presence on the label. Portions, fillets, or preparations composed of several pieces joined with additives or enzymes must specify that the product is obtained from the combination of several pieces (e.g., “mechanically separated meat” or “reconstituted fish”). Similarly, the presence of added proteins and their origin should be indicated.

Physical state of the product. The treatments undergone by the product or even the ingredient will have to be accurately indicated. In this way, it will not be possible to take refuge-even in the ingredient list-behind terms such as “milk,” if milk powder or milk protein is used.

Substitution of normally expected ingredients. In the case of foods that contain, in their production recipe, substitute ingredients than what the consumer reasonably expects, these must be made clearly visible next to the product name, in characters similar to those of the food name. An example: a hazelnut cream that does not contain cocoa (an ingredient the consumer expects to find), but, for example, peanut butter, will need to have the words “with peanut butter” next to the product name.

Sausages. Sausage casings must clearly indicate when the casing is inedible.

Caffeine. Tea- and coffee-based “energy drinks” and “energy drinks” with a caffeine content greater than 150 mg/l must bear the warning on the label, in addition to the words “High caffeine content” (introduced in 2003): “Not recommended for children and women who are pregnant or breastfeeding.

Web-based sales. The sale of food on the web is also regulated for the first time. Consumers will have to have all legally required information (such as name of the food, ingredient list, allergens, net quantity, etc.) before finalizing the purchase, with the exception of the expiration date or the like, which can instead be provided with the delivery of the food.

Which products are exempted. The nutrition labeling requirement does not apply to fresh fruits and vegetables and unprocessed or seasoned single-ingredient products only; flours, waters, flavorings, spices, herbs, sweeteners, and chewing gum, food supplements. Also excluded from the nutrition label requirement are pre-wrapped products (foods portioned from the inner supermarket departments, to be clear) and those contained in small packages with a surface area of less than 25 square centimeters.

Taken from Repubblica.it

L'articolo New European regulation for food labeling proviene da TecnoBox.